To help you understand what we're talking about here's a list of some of our quirky BzzAgent terms you may come across on our site:
noun: Honest word of mouth about a product or service. verb: To spread word of mouth on behalf of a product or service.
A member of our 500,000+ network of consumer volunteers.
A full-scale word-of-mouth program that activates highly engaged consumers by providing an immersive brand experience.
A detailed first-person account of participants product-related conversations.
The package participants receive in the mail, once they sign up for a campaign. The package typically contains a BzzGuide, a sample of the product, and smaller samples or coupons to pass-along to others.
A printed booklet with background information on the product and tips for where and when to talk about the product.
A suggested activity on how to talk about the product and spread word of mouth.
BzzAgent's Boston-based headquarters.