What is Word of Mouth Marketing?
Of the many terms people often interchange with word of mouth, "buzz marketing" and "viral marketing" are the most popular. These techniques, however, are actually quite different. Buzz and viral marketing may get people talking, but what many brands find is that the people are discussing the marketing more than the product.
Buzz marketing involves an original, often wacky, idea that is meant to generate publicity. Viral marketing, on the other hand, involves creating marketing content that's so provocative consumers feel compelled to share it with one another. Word of mouth is much more fundamental. It's the simple act of inspiring people to talk to one another, openly and honestly, about your company and its products.
How then do you engage consumers to generate honest word of mouth?
Working with BzzAgent
Our word of mouth marketing services are designed to activate conversations that lead to sustained brand advocacy. BzzAgent connects marketers with highly engaged consumers to trigger product recommendations and measure their impact.
At the core of our system is our network of more than a half million Agents — consumer volunteers who have a passion for trying new things and sharing their opinions throughout their social networks. We tap into this community by providing an immersive brand experience, lots of motivation, and tools that make widespread opinion-sharing easy.
We offer a variety of different programs to best meet your specific needs. Whether you are:
- Launching a new site
- Introducing a new product
- Supporting an initiative further down the product life cycle
Our programs deliver measurable, actionable results.