Restaurants

Diners are attracted to the value of casual and quick serve restaurants, but perceptions of unhealthy menus, poor service and inconsistent quality keep many away. Grocery stores offering convenience foods that emulate these menus are competing for your audience. How do you influence their opinions and get them excited about new menu options at your restaurant? You surround them with reviews, recommendations and offers from their friends.

Build Brand Advocacy

BzzAgent's process gives consumers the opportunity to dine at your restaurant so they can share informed and personal recommendations. Here's how our process builds advocacy and generates sales:

Target. Whether your casual dining or quick serve restaurant appeals to sports fans, adults, kids or the entire family, we'll identify the right people in the geographic regions you serve. We can also target people based on dining preferences, personal experiences or any of the 200+ lifestyle attributes we collect on our BzzAgents.

Experience. We'll ship coupons for free and/or discounted menu items redeemable at any of your restaurant locations. A detailed "BzzGuide" accompanies the coupons to describe the menu items and the dining experience and to educate them on what makes your restaurant unique and buzz-able.

Engage. Guided activities encourage them to share reviews, photos and videos with friends on Facebook, Twitter, Yelp and anywhere online where dining options are being discussed in your geographic region.

Measure Sales and ROI

BzzAgent programs are designed from the start to track sales results. Matched Market Tests can be conducted to determine sales volume and ROI from these social marketing campaigns. Sales volume and revenue can also be measured by tracking coupon redemptions.

Learn More

BzzAgent has extensive experience with casual and quick serve restaurants. Call 617-451-2280 and let us help you develop your strategy.