OTC Pharma

Parents never want to see their family under the weather, but many consumers are confused by marketing claims or are skeptical of quality control and side effects. And if they aren't, they grab a store brand to save money. Health care is a very personal topic and people go to great lengths to discuss what's cured their ailments with friends and followers online. The candid reviews and recommendations from these customers are the most effective way to influence sales for your new product.

Build Brand Advocacy

BzzAgent's process gives consumers the opportunity to try your brand so they can share informed and personal recommendations. Here's how our process builds advocacy and drives sales:

Target. While many medical conditions are unexpected, some people have recurring symptoms or incidences that arise during certain times of the year. We'll target parents, people with a history of the condition or any behaviors you're looking for based on the 200+ lifestyle attributes we collect on our BzzAgents.

Experience. We'll ship samples of your medication to consumers so they can try it themselves or with their family. A detailed "BzzGuide" accompanies the sample to describe the benefits of the medication, dispel myths about the condition and educate them on what makes this brand unique and buzz-able.

Engage. Guided activities encourage participants to share experiences and reviews and photos and videos with friends and family, off and online, on Facebook, Twitter and anywhere health care topics are being discussed.

Measure Sales and ROI

BzzAgent programs are designed from the start to track sales results. Campaign data can be included in your Marketing Mix Modeling (MMM) analysis so your sales volume and ROI are measured accurately and compared to all your other media efforts. We can also measure in-store sales through retail loyalty cards managed by our parent company dunnhumby, or we can run a Matched Market Analysis in key geographic areas. Contact us to determine which method is more appropriate for your brand.

Learn More

BzzAgent has extensive experience with OTC pharmaceuticals. Call 617-451-2280 and let us help you develop your strategy.