Media & Technology

Innovations in technology and hot new trends in media are constantly evolving. Marketers spend millions to position their new launches as the next great thing. Consumers overwhelmed by the noise turn to each other to learn about what's hot and what their friends are interested in. The candid reviews and recommendations from these customers are the most effective way to influence sales for your new product.

Build Brand Advocacy

BzzAgent's process gives consumers the opportunity to use your product so they can share informed and personal recommendations. Here's how our process builds advocacy and drives sales:

Target. Your media or tech product targets a specific audience or those with certain interests. We'll target these people using the 200+ lifestyle attributes we collect on our BzzAgents.

Experience. We'll ship samples of your products to consumers so they can personally experience your brand with their friends and family. If the product is high-end, we'll offer exclusive discount coupons that can be redeemed at their local retailer. A detailed "BzzGuide" also accompanies the sample to explain what makes the product unique and buzz-able.

Engage. Guided activities encourage them to share reviews, photos and videos with friends on Facebook, Twitter and anywhere online where tech and media topics are being discussed.

Measure Sales and ROI

BzzAgent programs are designed from the start to track sales results. Campaign data can be included in your Marketing Mix Modeling (MMM) analysis so your sales volume and ROI are measured accurately and compared to all your other media efforts. We can also measure in-store sales through retail loyalty cards managed by our parent company dunnhumby, or we can run a Matched Market Analysis in key geographic areas. Contact us to determine which method is more appropriate for your brand.

Learn More

BzzAgent has extensive experience with technology and media products. Call 617-451-2280 and let us help you develop your strategy.