Home Products

Many consumers have cut professional cleaning and home care services so they can save money doing it themselves. The problem is many are choosing store brands because they don't believe there's a difference in performance. Studies show that people feel a strong sense of accomplishment after a home cleaning project, so encourage them to share that with their friends so your brand can outshine the competition.

Build Brand Advocacy

BzzAgent gives consumers the opportunity to use your home care products in their own home so they can share informed and personal recommendations. Here's how our process builds advocacy and generates sales:

Target. Not all people have the same cleaning needs in and around the house. We'll target exactly who you want to reach using the 200+ lifestyle attributes we collect on our BzzAgents.

Experience. We'll ship samples of your products so participants can personally experience your brand. If the product is too heavy or large to ship, we'll distribute free coupons for them to redeem at their local retailer. A detailed "BzzGuide" also accompanies the sample to describe the new product and educate them on what makes it unique and buzz-able.

Engage. Guided activities encourage them to share product reviews and cleaning accomplishments with friends on Facebook, Twitter and anywhere online where your products are being discussed.

Measure Sales and ROI

BzzAgent programs are designed from the start to track sales results. Campaign data can be included in your Marketing Mix Modeling (MMM) analysis so your sales volume and ROI are measured accurately and compared to all your other media efforts. We can also measure in-store sales through retail loyalty cards managed by our parent company dunnhumby, or we can run a Matched Market Analysis in key geographic areas. Contact us to determine which method is more appropriate for your brand.

Learn More

BzzAgent has extensive experience with home care products. Call 617-451-2280 and let us help you develop your strategy.