Health & Beauty
Make your customers the
face of your brand
You spend millions to build your brand and influence purchase intent, but most people make their health and beauty decisions based on a recommendation. Health and beauty products are very personal, literally affecting the way people look and feel about themselves. So it's no surprise that many go to great lengths to discuss what they like with their friends and followers online before and after purchase. The candid reviews and recommendations from these customers are the most effective way to influence product sales.
Build Brand Advocacy
BzzAgent gives people the opportunity to experience your new health and beauty products so they can spread informed and personal recommendations. Here's how our process builds advocacy and generates sales:
Target. Whether you have a specialty beauty product or a cosmetic that will appeal to anyone, we can target women in specific age ranges, geographic regions or from any of the 200+ lifestyle attributes we collect on our BzzAgents.
Experience. We'll ship samples of your products to these women so they can personally experience your brand. A detailed "BzzGuide" accompanies the sample to describe the product and educate them on what makes it unique and buzz-able.
Engage. Guided activities encourage participants to share reviews with friends on Facebook, Twitter and anywhere online where your products are being discussed. Many take photos of the product or create YouTube videos that demonstrate the benefits of your product.
Measure Sales and ROI
BzzAgent programs are designed from the start to track sales results. Campaign data can be included in your Marketing Mix Modeling (MMM) analysis so your sales volume and ROI are measured accurately and compared to all your other media efforts. We can also measure in-store sales through retail loyalty cards managed by our parent company dunnhumby, or we can run a Matched Market Analysis in key geographic areas. Contact us to determine which method is more appropriate for your brand.
Learn More
BzzAgent has extensive experience with health and beauty products. Call 617-451-2280 and let us help you develop your strategy.