Resources
Welcome to the School of Bzz
With more than ten years and 1500+ programs under our belt, we'd like to think we've learned a thing or two about social media marketing. Take a peek inside our collective brain and see how our successful experiences activating meaningful and authentic conversations can get people talking about your brand, too. Just stay away from the curtained off section in the back. That's private, okay?
"From Loyalty to Advocacy"
Determining which customers can be influential advocates in social media may be the biggest opportunity for marketers today. Download this ebook to learn how Social Shopper Marketing can activate customer advocacy and drive sales.
"Field Guide to Brand Advocates"
Brand advocates are a valuable marketing resource. Download this "Field Guide" to better understand their actions, motivations and influences so you can build stronger consumer advocacy around your brand.
"Social Media Product Launch"
For a new product to be embraced by consumers and spread throughout their social circles, they need to be part of the process. Learn 12 ways consumer advocates can drive sales for your new product.
Advocacy Over the Long Term
Brand Advocates generate excitement about a product that influences the purchase decisions of many others. But how long does the excitement last? BzzAgent studied a group of brand advocates over an extended period of time to see how their opinions, conversations and purchase behaviors changed over time.
Field Guide to Brand Advocates Infographic
Infographic of the key findings from the Field Guide to Brand Advocates study.
"The Rise of Social Shopper Marketing"
“The Rise of Social Shopper Marketing” provides a series of thought starters that help CPG marketers coordinate in-store tactics, loyalty programs and social media to create a measureable market impact.
"The Naked Truth About Social Media ROI"
What's the ROI of your social media programs? If you don't think social media ROI can be measured, you need to learn the truth. Download "The Naked Truth About Social Media ROI" to learn four proven ROI measurement practices.
"Calculating Your Communication Dividend"
The goal of this paper is to define and provide a model for calculating a “Communication Dividend,” or the net result of the value of each word of mouth (WOM) communication less its cost.
"Valuing Advertising’s Original Medium: The Conversation"
This is the first in a series of brief whitepapers intended to stimulate dialogue, discussion and debate around models for valuing social media and word of mouth.
"Valuing Word of Mouth in the Sales Funnel"
In our second paper exploring the value of word-of-mouth (WOM) media, we model the expected volume of impressions required by different media formats to achieve comparable results. Our approach evaluates media effectiveness at the top and bottom of the consumer funnel and calculates the corresponding investment needed to achieve equivalent levels of awareness and purchase intent.
"Valuing Word of Mouth as a Function of Time"
This paper, the third in an ongoing series addressing the value of word-of-mouth (WOM) media, looks at the time consumers spend engaged with a marketing
message through three perspectives: time engaged, cost:time ratio, and the quality of time.
"It's What They Do - Profiling Word of Mouth Volunteers"
Research by the Keller Fay Group on BzzAgent's volunteer consumer network suggests that large numbers of "hand raisers" who volunteer for word of mouth programs are the prized consumer whom marketers want.
"The Steak Is the Sizzle A Study on Product Attributes that Drive Word-of-Mouth Success"
This report is on the product drivers of word of mouth – the attributes that are most important to success in word-of-mouth campaigns.
"The More, The Better - Creating Successful Word of Mouth Campaigns"
Companies sell themselves short if they focus on just one aspect of word of mouth. Word of mouth works best when it is incorporated into all facets of daily life, touching many kinds of relationships in many different settings.