Press Coverage
May 8, 2012 - MediaPost Marketing Daily
Tide Pods Among First 'Hypeworthies' Winners
Interview with Malcolm Faulds on the winners of the 2012 Hypeworthies Awards.
April 12, 2012 - Progressive Grocer
Social Marketing Provides Impressive Sales Lift
Coverage of BzzAgent's study on the sales lift of social marketing with SymphonyIRI.
April 10, 2012 - 1 to 1 Magazine
5 Direct Marketing Principles That Can Improve Social Marketing Initiatives
Article from Brian Cavoli on how direct marketing principles can improve social marketing.
April 4, 2012 - Shopper Marketing Magazine
Black Box Creates a Buzz
Profile of the BzzAgent Black Box Wines program on page 18.
April 2, 2012 - Fortune Magazine
What Twitter sees in small business
Malcolm Faulds comments on Twitter's new advertising strategy.
March 8, 2012- AdAge
It's New Media, But You Can Measure ROI Using Old Tools
Article from Brian Cavoli about measuring social media ROI with traditional measurement tools.
March 7, 2012 - The Globe and Mail
Treat Ex-Employees Right and They'll Come Back
Article featuring Dave Balter about maintaining a good relationship with departing employees
March 6, 2012 - eContent
Where Does the Good Will Go? Long-Term Effects of Social Media Marketing
Article on BzzAgent's study on the long term benefits of word of mouth.
February 22, 2012- Boston Herald
Startup Gurus Rounding Up Newbies Who Need Advice
Article about seasoned entrepreneurs, like Dave Balter, acting as mentors to new founders.
February 21, 2012- Boston Business Journal
In 10 Tweets: Dave Balter, BzzAgent CEO
Article summing up Dave Balter in 10 Tweets based off a "Twinterview."
February 10, 2012- Business Courier
Like those Kroger cookies? ‘Agents’ looking to find out
Article about Kroger and BzzAgent campaigns including, Kroger's "Truly Awesome Cookies."
February 7, 2012 - Boston Business Journal
BzzAgent 2.0: Dave Balter on the company's 'big data' transformation
Interview with Dave Balter on the use of shopper data to improve social marketing.
February 7, 2012 - Boston Business Journal
7 startups in Boston's South End (slideshow)
Article on local startups including several sharing office space at BzzAgent.
February 7, 2012 - Forbes
Forbes Panel Tracks Footprints Of The Elusive Consumer
Video of Malcolm Faulds speaking at the Forbes "What’s Next In Commerce" event.
February 2, 2012 - Phoenix Focus
Building brands one tweet, post and like at a time
Malcolm Faulds is interviewed in an article about successful social media campaigns
January 31, 2012 - Mediabistro
Op-Ed: Brands Score Big Using Social on Game Day
Article from Brian Cavoli on measuring the ROI of social media for Super Bowl advertisers
January 31, 2012 - Inc Magazine
Know Thy Enemy, Befriend Rivals
Dave Balter on working with competitors to grow your industry.
January 20, 2012 - CNBC
How to Create that Super Bowl Ad Buzz
Brian Cavoli discusses generating word of mouth for Super Bowl advertisers
January 16, 2011 - Stores Magazine
20 Ideas Worth Stealing
Generating authentic buzz with BzzAgent is one of the 20 Ideas worth stealing in this publication from the National Retail Federation.
January 6, 2012 - Supermarket News
Kroger Taps Store-Brand Advocates
Article on how BzzAgent is using Kroger loyalty data to pinpoint and recruit advocates.
January 4, 2012 - eMarketer
Social Campaigns Give Long-Term Boost to Brand Metrics
Coverage of BzzAgent's study on the lasting impact of brand advocacy.
January 1, 2012 - PRWeek
Lowdown: Lasting impact
Coverage of BzzAgent's study on the lasting impact of brand advocacy.