The Rise of Social Shopper Marketing

“The Rise of Social Shopper Marketing” provides a series of thought starters that help CPG marketers coordinate in-store tactics, loyalty programs and social media to create a measureable market impact.

Social media has changed the way shoppers research and plan their purchases. A recent Grocery Manufacturers Association study found that 62% of shoppers search for deals digitally before at least half of their shopping trips. While traditional media still plays an important role in shaping purchase decisions, marketers need to add proactive social marketing programs to their promotional strategies.

“The Rise of Social Shopper Marketing” addresses four important questions facing CPG companies as they connect social media to their shopper marketing programs

1. What Does Shopper Marketing Have to Do With Social Media?
2. Can Shopper Marketing and Social Marketing Work Together?
3. Is There a Social Media Consumer and Loyalty Cardholder Overlap?
4. How Can Companies Track Social ROI Through Shopper Marketing?

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