Brand advocates are an entirely different breed of consumer. They love to talk about the brands and products they use every day. They are thought leaders in their constantly expanding social circles and their actions persuade the opinions and purchases decisions of many others. For marketers, understanding the Internet habits and interests of these in-the-know consumers is absolutely essential. Brand advocates have the power to be your most effective salespeople if you know how to work with them.
We worked with the University of Rhode Island College of Business Administration to explore the habitat of the brand advocate. You'll learn: