Press Releases - 2009

BzzAgent Promotes Dave Dugan to President

(Boston, MA) June 29, 2009 – International word-of-mouth marketing and media network BzzAgent today announced it has promoted Dave Dugan to company president. Dugan most recently served as senior vice president of strategy and partnerships.

As president, Dugan will assume responsibility for the company’s sales, client services and international strategy, while CEO Dave Balter is charged with executing the company’s vision to fuse word of mouth with social media. Balter maintains oversight of the overall business.

Balter said, “Both here and in his previous role at Digitas, Dave demonstrated the rare combination of strategic vision and day-to-day leadership. He is the ideal person to ensure we continue to set the standard for effective, measurable word-of-mouth marketing campaigns. I have no doubt he will continue to grow our core business.”

“BzzAgent has conducted over 600 word-of-mouth campaigns for some of the world’s most recognized products,” added Dugan. “I look forward to applying that institutional knowledge to new partnerships and service models that extend the reach and impact of brand-relevant conversations.”

The move allows Balter to focus attention on the company’s BzzScapes™ online community, the first site designed to bring together word of mouth and social media in a single network. BzzAgent aims to add to its business recurring revenue streams consistent with social network models.

About BzzAgent
BzzAgent is an international word-of-mouth media network powered by 600,000 people. We pair consumers with products, information and digital tools to activate widespread opinion-sharing throughout our own social media site, called BzzScapes, and within each member’s personal social circles. This unique combination of people and platform accelerates measureable word of mouth and fosters sustained brand advocacy. BzzAgent participants have spread honest word of mouth to nearly 100 million friends and family members. For more information on the company visit www.bzzagent.com.

Contacts:
Joe Chernov
BzzAgent, Inc.
617-451-2280
jchernov@bzzagent.com