Press Coverage - 2009

July 30, 2009 — The Boston Globe
Free office space. Just bring energy.
The Boston Globe profiles several companies - a construction firm, a mobile tech firm and BzzAgent - that offer space sharing programs to recently laid off folks.

July 17, 2009 — Advertising Age
Social Media: Are You in Danger of Being Scalejacked?
BzzAgent CEO Dave Balter writes about why scale for social media is fundamentally different than scale for traditional media.

July 7, 2009 — PRWeek (Full article subscription only)
Mommy blogger PR boycott a stance against irrelevant pitches
Mommy blogger Trisha Haas from MomDot called for a “PR Blackout" for one week in August.  Joe Chernov, BzzAgent's VP of communications weighs in on the issue.

July 7, 2009 — Women's World
The buzz on free stuff!
Women's World provides readers with money saving tips - including joining BzzAgent to try new products.

June 29, 2009 — The Boston Globe
Who, What, Where: Business News Updates
Dave Dugan has been promoted to president at BzzAgent, Inc.
Who's coming? Who's going? Who's changing places? — Mass High Tech
Movers & Shakers — The Patriot Ledger

June 29, 2009 — HubSpot TV
HubSpot TV Show Notes: Episode 46 -June 26th, 2009
BzzAgent CEO Dave Balter is interviewed on HubSpot TV.

June 23, 2009 — Mashable
BzzScapes: User-Generated Brand Communities
Mashable reviews BzzAgent’s new social media site BzzScapes.

June 22, 2009 — Forbes
How To Fix a Broken Advertising Industry
BzzAgent CEO Dave Balter writes about why the advertising industry is broken and how clients, vendors and agencies need to work together to fix it.

June 20, 2009 — Beet.TV
BzzAgent Measures Word-of-Mouth for Hershey's, Dunkin' Donuts & ManGroomer
TVWeek writer Daisy Whitney interviews BzzAgent CEO Dave Balter at Digitas New Front event. 

June 17, 2009 — Symphony Magazine
Creative Democracy
Symphony Magazine interviews WorldBlu's Traci Fenton and winners of the "Most Democratic Workplaces" including BzzAgent CEO Dave Balter.

June 12, 2009 — Boston Business Journal
Social media strategies give hope to ad agencies
More companies are turning to social media as a cost-effective alternative to traditional media.  BzzAgent recently launched a new social site, BzzScapes, to enable marketers to engage with passionate consumers.

June 3, 2009 — Paul Gillin
BzzAgent Cultivates Brand Influencers
Paul Gillin talks with CEO and Founder Dave Balter about BzzAgent's Agent community and its newly launched BzzScapes site.

May 25, 2009 — MSNBC
Cubicle graveyards disrupting office harmony
As a result of layoffs many companies have stretches of empty desks and office space.  BzzAgent decided instead of renting out the empty space to provide free office space to entrepreneurs and recently laid-off folks.

May 22, 2009 — WUSA Channel 9
BzzAgent
Local Washington, D.C. CBS news affiliate WUSA interviews Agent Jennifer Calabro about her experience as a BzzAgent.

May 21, 2009 — Forbes
Word-of-Mouth Marketing Evolution
BzzAgent's new social media site, BzzScapes, allows people to interact directly with brands by creating "brand communities" where they can upload, organize and rank online content.

May 18, 2009 — AdWeek
BzzAgent Goes Social With BzzScapes
BzzAgent launches a new social media site, called BzzScapes. The site empowers everyday people to build communities around their favorite brands while providing brands with an unfiltered look at their unique "digital landscape."
BzzAgent Tackles The Elusive Problem Of Brand Communities — Ogilvy 360 Digital Influence blog
10 Tips for Building Brand Communities — Guy Kawasaki
BzzScapes: Passionate fans connect with brands — Socialmedia.biz
BzzAgent Launches Alternative To Facebook Pages — Social Times
BzzScapes ... an innovative new type of online community — Rachel Levy BzzScapes: Brand Tracking Made Social — WebWorkerDaily
BzzAgent Launches Consumer-Created Brand Database — Marketing Vox
Bzz ... Philips And Walgreens Join New WOM Social Network — MediaPost

May 18, 2009 — suite101.com
BzzAgent Spreads Word of Mouth Marketing
Suite101 writes about how BzzAgent's core campaigns work.  "BzzAgent markets products directly to the desired demographic, relying on its network of product testers to market the products to their friends and family."

May 15, 2009 — Boston Business Journal
To tweet or not to tweet? For execs that is the question
Many CEO's have started to use Twitter as a way to keep in touch with customers.  BzzAgent Founder and CEO Dave Balter says he cares more about his company being famous.  "As an organization, we tweet. It's just not for me."

April 26, 2009 – Boston Globe
Increasingly, marketing isn't just one-way street
Companies are increasingly spending more money on social media marketing.  Several Bostoned-based companies, including BzzAgent help marketers engage in a conversation with their customers.

April 21, 2009 – The Times
Getting all that Twittering to work
More businesses, including Ford, P&G and Coca Cola, are beginning to use social media to connect with their customers.  BzzAgent CEO and Founder Dave Balter comments on brands use of Twitter, "The hard part about Twitter for marketers is that people are on there to connect with each other. The brands are trying to find a way to play within that rather than a place to connect with brands."

April 2, 2009 – The Shop Cop, Voice America
Consumer Awareness/Fraud
Jennifer Litwin, consumer advocate and shopping expert, interviews BzzAgent Founder and CEO Dave Balter on her Voice America radio show.

March 31, 2009 – NECN
BBJ: Office space for laid off workers
Lisa Van der Pool of the Boston Business Journal talks about BzzAgent's "Hang at the Hive" program which is offering people free office space.

March 30 , 2009 – Marketing News
Get the Word Out
Piet Levy highlights why word of mouth is the perfect medium for marketing in today's economy.  One example of success is BzzAgent's client Boston Market.  "Marketing with is much more important than marketing at right now," says BzzAgent CEO and Founder, Dave Balter. 

March 27, 2009 – Boston Business Journal
BzzAgent offers a seat for those in need of a desk
BzzAgent decided to offer free office space to entrepreneurs and recently laid-off folks.  The first individual to take BzzAgent up on the offer is Jason Jacobs, founder and CEO of FitnessKeeper, a developer of the iPhone applicaton RunKeeper.

March 24, 2009 – The Scotsman
Word of mouth may not be a new idea but it still works
BzzAgent is set to launch its 24th UK campaign for Lil-lets. The campaign will involve 5,000 women, including some from Scotland. "On both sides of the Atlantic, viral marketing is like an electronic version of face-to-face word of mouth advertising and is increasingly becoming the key to a successful advertising campaign."

March 12, 2009 – ABC "Twin Cities Live"
Fab Freebies
Consumer advocate and "Shop-Cop" Jennifer Litwin talks about how consumers can get try out products through word-of-mouth marketing companies like BzzAgent.

March 6, 2009 – Brand Republic
VivaKi partners with Facebook for social media launch
VivaKi, a Publicis Groupe media entity, has partnered with several social media companies including BzzAgent, Facebook, Converseon, GoViral and Techlightenment.  The companies are part of the VivaKi's REAL Social Suite, formed to provide clients with a variety of social and digital tools.

February 5, 2009 – ABC "View From the Bay"
Fantastic freebies just for being you
Founder and CEO Dave Balter talks about how women can receive products for participating in word-of-mouth campaigns and sharing their opinions with others.

January 26, 2009 – Marketing Magazine
Let’s Talk
Word-of-mouth marketing is poised for growth in Canada. Marketing Magazine profiles Rogers Media’s successful alliance with BzzAgent.

January 12, 2009 – Adweek
3 WOM Players Craft Alliance to Build Buzz
BzzAgent teams up with word-of-mouth networks Buzzador (in Sweden) and TRND (in Germany) to launch the advertising's first international word-of-mouth alliance.
International WOM Units Forge Alliance — MediaPost

January 1, 2009 – Entreprenuer.com

Check Out These Cool Offices Around the World

BzzAgent's unique end office space is featured on Entreprenuer.com along with VW, Red Bull and Pixar.