Press Coverage - 2007
December 31, 2007 – AdWeek
The New Brand Ambassadors
AdWeek investigates advertising's latest 'do-it-yourself movement,' focusing on the formalized relationships between marketers and average consumers.
December 26, 2007 – Harvard Business School
Facebook's Beacon Will Shine Again
Dave Balter, founder and CEO of BzzAgent, discusses Facebook's remodeled Beacon application, its user-friendly privacy settings, and its potential to harness the power of viral recommendations shared among friends.
December 17, 2007 – Boston Business Journal
BzzAgent Reaches 34M consumers
BzzAgent announces that 34 million consumers were reached this year through 119 word-of-mouth programs, a marked increase from the 10.5 million reached the previous year.
November 15, 2007 – AdWeek
Word-of-Mouth Spending to Top $1.3 Bil., per Survey
During the annual Word of Mouth conference in Las Vegas, analysts announced that Word of Mouth spending is expected to grow to approximately $3.7 billion by 2011.
Spread the News: Word of Mouth Worth $1 Billion — Advertising Age
Word-Of-Mouth Marketing to Hit $1.35 Billion in 2007: Study — Promo Magazine
Word-of-Mouth Spending Soared 36 Percent in '06 — Media Buyer Planner
Word-of-Mouth Marketing Soars in Value — BrandWeek
Word of mouth marketing set for growth — EquiMedia
November 13, 2007 – Harvard Business School
The Strategic Benefits of Transparency
BzzAgent's commitment to transparency reflects a recent blog posting where it publicly addressed a hard-hitting complaint. Being transparent is about opening up the dialog and letting others understand the decisions being made to help the business work for them.
November 8, 2007 – Fox News Cincinnati
Company Recruits People to Test and Talk Up Products
Fox News talks with a Tri-State BzzAgent.
November 5, 2007 – Advertising Age
Facebook to Add Shopping Service to Its Menu
As Facebook unveils its plans to add a shopping feature to its online network in an effort to add a viral element to online shopping, BzzAgent CEO and founder Dave Balter notes that potential challenges may arise.
November 1, 2007 – Folio
Car and Driver Club has 15,000 Members and Hyundai
Car and Driver Magazine launches successful “First Drivers Campaign” with help from BzzAgent.
October 29, 2007 – Advertising Age
Facebook's Map Might Lead Advertisers Astray
CEO and Founder Dave Balter weighs in on Facebook's inability to connect a user's online networking to his or her social reality, noting that "there is a falseness in the idea of creating a digital web of people you know and then pretending that mimics what goes on in real life."
October 29, 2007 – AdWeek
Brands Infiltrate Social Circles to Create Buzz
In a massive buzz-marketing effort, more than 20,000 BzzAgents helped TVGuide reintroduce its 54-year-old brand as a multi-platform provider through some 100,000 TVGuide parties.
October 24, 2007 – Multiple Publications (below)
Coverage of the Interpublic/BzzAgent partnership continues.
WPP Group Continues Digital Shopping Spree — New York Times
BzzAgent partners with Hill Holliday parent — Boston Herald
Interpublic Partners With WOM Specialist BzzAgent — MediaPost
BzzAgent Glides into Lap of Interpublic — Marketing Vox
IPG and BzzAgent form partnership for WOM campaigns — Radio & Television Business Report
Interpublic Group forms Strategic Partnership with BzzAgent — WBZ Newsradio
IPG partners with BzzAgent — PRWeek
October 23, 2007 – Advertising Age
Interpublic Enters Into Partnership With BzzAgent
Interpublic Group's announced a strategic partnership with BzzAgent, aiming to bring our WOM media services to its network of advertising, media and PR firms. The press appears confident this agreement is evidence of the WOM industry evolving into a media form.
3 Minute AdAge: Oct. 23, 2007 — Advertising Age
IPG Links Up With BzzAgent — AdWeek
BzzAgent partners with Interpublic — Boston.com
IPG partners with BzzAgent — Boston Business Journal
IPG Links Up With BzzAgent — MediaWeek
Interpublic partnering with BzzAgent — Crain's New York Business
Interpublic, BzzAgent form partnership for word-of-mouth campaigns — BtoB
October 11, 2007 – American Marketing Association Marketing News
WOM: The Power of a Personal Recommendation
BzzAgent's VP of Marketing John Bigay breaks down the Word of Mouth process and how powerful it can be to marketers at a time where traditional media is becoming less effective.
October 2, 2007 – CBS Evening News
Spreading the Buzz
Word of mouth has always been out there. But with BzzAgent companies are now tapping into the conversation.
September 17, 2007 – Colloquy
The Weight of Smoke: Taking the temperature of the hottest trend in marketing
BzzAgent weighs in on a detailed look at WOM as a form of media and how both WOM and Viral campaigns can be successful.
September 12, 2007 – SpokesmanReview.com
Inside BzzAgent’s Sponsored Product Reviews
BzzAgent generates buzz on blogs: An Agent's perspective.
September 10, 2007 – SpokesmanReview.com
Word-of-mouth marketers generate buzz on blogs
WOM can be a very powerful marketing tool. BzzAgent showcases how getting people talking, both online and off, can change how people see a brand and how the brand is experienced.
September 7, 2007 – Boston Business Journal
Firm looks to build buzz around prescription drugs
BzzAgent CEO Dave Balter weighs in on the use of Word of Mouth in the pharmaceutical industry.
September 7, 2007 – Boston Business Journal
Public face, private concerns
When hiring new employees, Dave Balter appreciates the honest information that can be found on social networking sites, however the debate continues as to whether other CEO’s and exec’s use these sites as business resources.
September 1, 2007 – Guardian Unlimited
Bill Taylor on big ideas
In an age where the internet exposes the inner workings of a company both good and bad, Dave Balter has a different idea; be honest, and see what happens.
July 26, 2007 – Bookseller.com
Ordinary people create Penguin buzz
Penguin Publishing one of the first publishers in the UK to use a word-of-mouth marketing campaign, engages with BzzAgent and encourages ordinary people to spread WOM for new book title.
August 23, 2007 – Experience
There Is a You in BzzAgent
As a young entrepreneur, BzzAgent Founder and CEO Dave Balter realized that marketers weren't harnessing the power of word of mouth. His vision was to create a platform that would allow people to experience new products and services and to share their honest opinions with others. Balter explains, "It's time for companies to pay attention to what people want and what they want to do."
August 8, 2007 – Mashable Social Networking News
Shopping Spree: 18 Sites for Social Shopping & Deals
BzzAgent’s Frogpond is a great place for consumers to discover websites and to share their opinions.
August 5, 2007 – MyPunchbowl
Holy BzzAgent Batman!
MyPunchbowl receives positive jump in traffic numbers to their website — mostly from referrals from BzzAgent.com. This is the kind of WOM so many companies crave.
July 26, 2007 – Bookseller.com
Ordinary people create Penguin buzz
Penguin Publishing one of the first publishers in the UK to use a word-of-mouth marketing campaign, engages with BzzAgent and encourages ordinary people to spread WOM for new book title.
July 24, 2007 – MediaPost
BzzAgent Launches Frogpond for Startups to Gain Buzz
BzzAgent launches Frogpond, a new social network site that allow consumers (agents) to review online sites and experience them in the same way as they do other products to spread word-of-mouth.