Press Coverage - 2005

November 28, 2005 – Advertising Age
In Era of Consumer Control, Marketers Crave the Potency of Word-of-Mouth (PDF)
Yet another milestone in the arrival of word of mouth as a viable marketing technique, AdAge published a Special Section dedicated to the trend. In this section, writer Matthew Creamer points out that a recent WOM campaign for Volkswagen contributed directly to the sale of some 200 new vehicles!

November 24, 2005 – adbrands.net
Business Books Review: Grapevine (PDF)
This article on Dave Balter's Grapevine: The New Art of Word-of-Mouth Marketing is more than a concise book review. It's also one of the few articles that clearly understands the definition of the term "volunteer." The author writes, "BzzAgent coordinates an online forum where ordinary consumers sign up to become unpaid — yes, unpaid — part-time marketing executives."

October 2005 – Entrepreneur
Snapshot: Buzz Skill (PDF)
This profile of BzzAgent describes Founder and CEO Dave Balter as the "Buzzmaster" and discusses how word of mouth adds credibility to brand marketing. It also mentions Balter's soon-to-be-released book, Grapevine: The New Art of Word-of-Mouth Marketing.

October 2005 – OMMA
Conversation Starters (PDF)
This profile of BzzAgent describes Founder and CEO Dave Balter as the "Buzzmaster" and discusses how word-of-mouth adds credibility to brand marketing. It also mentions Balter's soon-to-be-released book, Grapevine: The New Art of Word-of-Mouth Marketing.

September 1, 2005 – Marketing News
Didja Hear? (PDF)
This article is more than an interview with Dave Balter, founder of BzzAgent. It's an exegesis on word-of-mouth marketing! The article has been reprinted with permission from Marketing News, published by the American Marketing Association on September 1, 2005. The cover story was authored by Greg Frost.

June 13, 2005 – BtoB
Word-of-Mouth Marketing Gets People Buzzing
What still needs to happen for b-to-b marketers to fully realize the value of word-of-mouth marketing, experts say, is for them to tweak and leverage these existing customer-driven approaches to take full advantage of the power of online networks. That includes things such as blogs, social networks, user forums and gripe Web sites, all of which hold the promise of sending traditional word-of-mouth techniques into overdrive.

January 4, 2005 – Forbes
Sneak Peek 2005: Melanie Wells On Advertising And Marketing
The Watch List: Companies that help companies cozy up to consumers in new ways. Among them: BzzAgent.