Press Coverage - 2004

December 6, 2004 - NPR's The Connection
The Connection.org : The Power of Buzz
It's the latest attempt to find the "buy" button in our brains. From holiday parties, to window shopping chatter, undercover agents are fanning out across ...

December 5, 2004 – New York Times Magazine
The Hidden (In Plain Sight) Persuaders
The New York Times Magazine cover story for December 5, 2004.

October 29, 2004 – Boston Business Journal
What's the buzz?
"Now BzzAgent, a company that combines word-of-mouth marketing with network marketing strategies, needs another board for its growing pool of clients. It has 50, spanning industries from authors (Tom Peters) to products (Lee jeans) to services (Maynard-based Monster)."

August 1, 2004 – Bloomberg Radio
Dave Balter talks to Bloomberg Radio about the business of Bzz
[mp3, 12MB]

May 1, 2004 – Fast Company
What's The Buzz?
Companies have long recognized that word of mouth is one of the most potent weapons in a marketer's arsenal. The trick has been to harness that power in a disciplined, strategic way. A two-year-old Boston company, BzzAgent LLC, aims to do just that; it has assembled a nationwide volunteer army of natural-born buzzers and will channel their chatter toward products and services they deem authentically worth talking about.