Case Studies by Campaign Objective
 Vertical: Restaurant
Objective: Drive Sales
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Dunkin' Donuts Latte Lite Campaign Delivers 225% Greater Sales Lift in Test Markets When Dunkin' Donuts launched its new Latte Lite product, it wanted to make sure customers had the chance to experience the rich taste of espresso, combined with skim milk and Splenda®, for a delicious, nonfat treat. By running a word-of-mouth (WOM) campaign with BzzAgent, Dunkin' was able to effectively introduce the drink to a targeted group of consumers and measure how conversations about the Latte Lite spread throughout their social networks. View Case Study |
Consumer Insights
Create Advocacy
Drive Sales
Generate Awareness
Increase Trial
Case Studies by Campaign Vertical
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Vertical: Restaurant
Objective: Drive Sales
|
Dunkin' Donuts Latte Lite Campaign Delivers 225% Greater Sales Lift in Test Markets When Dunkin' Donuts launched its new Latte Lite product, it wanted to make sure customers had the chance to experience the rich taste of espresso, combined with skim milk and Splenda®, for a delicious, nonfat treat. By running a word-of-mouth (WOM) campaign with BzzAgent, Dunkin' was able to effectively introduce the drink to a targeted group of consumers and measure how conversations about the Latte Lite spread throughout their social networks. View Case Study |
Alcoholic Beverage
Entertainment/Games
Household Products
Packaged Food/Beverage
Personal Care
Restaurant
Case Studies by Frog Objective
 Vertical: Entertainment/Games
Objective: Drive Web Traffic
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Agents drive measurable lift in site traffic TV Guide, a multi-platform entertainment media company, used the Frogpond to support a larger scale WOM program. Among its Frog-specific goals were to generate traffic for its Online Video Guide (OVG) on TVGuide.com and encourage users to spread the word about the OVG as the ultimate destination for TV-related videos and content. View Case Study |
Consumer Insights
Drive Web Traffic
Generate Awareness
Case Studies by Frog Vertical
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Vertical: Entertainment/Games
Objective: Drive Web Traffic
|
Agents drive measurable lift in site traffic TV Guide, a multi-platform entertainment media company, used the Frogpond to support a larger scale WOM program. Among its Frog-specific goals were to generate traffic for its Online Video Guide (OVG) on TVGuide.com and encourage users to spread the word about the OVG as the ultimate destination for TV-related videos and content. View Case Study |