Case Studies
We’ve helped hundreds of brands – how can we help yours?
Our proven process and media network allow marketers to activate millions of conversations and understand their impact on product sales. We offer a variety of programs to meet a marketer's specific needs. Whether introducing a new product or creating long-term brand advocacy, we make it easy to integrate social media word of mouth into the marketing mix.
Here are a few examples of how we've done it. These case study summaries describe the BzzAgent programs we've implemented to increase product interest, provide valuable consumer insights and deliver clients an outstanding ROI.
Colgate-Palmolive Pure and Clear
Colgate-Palmolive Campaign Delivers Over 98,000 Trials: With the launch of its newest product, Palmolive wanted to gain recognition for its efficacy as well as the absence of unnecessary chemicals or heavy fragrances. The BzzCampaign for Palmolive Pure and Clear not only got the word out, but also drove trial and sales impact along with long-term [...] Read More
Trend Micro
Using Social Media to Keep Kids Safe Online: Trend Micro, a global cloud security leader,. invested in its Internet Safety for Kids and Families initiative to generate awareness of Internet safety and to educate youth about using social technologies safely and responsibly. Goal: Increase Awareness and Engagement Among Kids and Teens Trend Micro needed a [...] Read More
Tom’s of Maine
Driving a Lift in Sales for the Tom’s of Maine Brand: Tom’s of Maine Wicked Fresh! Toothpaste combines flavorless licorice extract and great-tasting natural mint oils that’s proven to fight bad breath germs while providing fresh breath without the use of synthetic ingredients or alcohols. Goal: Drive Targeted Trial and Sales Tom’s needed to increase [...] Read More
Thomas
Thomas’ Bagel Thins Achieve Rich Results: Thomas’ bakers (the English muffin people) recognized that many consumers want the taste and texture of bagels, but don’t necessarily want all the calories that go along with them. So in early 2010, they launched Bagel Thins bagels, a breakfast favorite with less guilt. Goal: Drive Sales, Increase Awareness [...] Read More
Burt’s Bees
Generating a Sales Lift and a Positive ROI: Burt’s Bees Acne Solution line is made with natural ingredients that smooths and clears skin without synthetics. The line is gentle and doesn’t irritate any type of skin, even sensitive skin, and works hard to clear up blemishes and acne. Goal: Drive Targeted Trial and Sales Burt’s [...] Read More
HTC
Improved Brand Opinion and Increased Advocacy: For those who are fluent in social media HTC’s Windows 7 smartphone speaks your language. The phone features people, photo, music and video hubs that make for easier connections and direct uploads to Facebook while on-the-go. With smooth transitions, easy upload capability and cool built in speakers, HTC hopes [...] Read More
Elmer’s & X-ACTO
Reached Over 1.5 Million Scrapbookers: Elmer’s and X-ACTO teamed up to launch a new scrapbook line of tools for the crafty scrapbooker. Scrapbookers can easily spruce up edges with the X-ACTO decorative edge scissors and ensure pictures stay put with Elmer’s CraftBond permanent tape runner. Elmer and X-ACTO hoped to make the tedious task of [...] Read More
Black Box Wines
Generated Tens of Thousands of Trials and Increased Purchase Intent: Constellation, a premium wine company, created their Black Box wine; a fine wine that’s a great value, convenient and environmentally friendly. Unlike a corked glass bottle that spoils after a few days after being opened, Black Box wine remains fresh for a minimum of 4 [...] Read More
L’Oreal Revitalift
Increased Advocacy for L’Oreal Advanced Revitalift: L’Oreal Paris, a leading beauty care company, attempts to provide affordable luxury for those who seek excellence in beauty. Known for their catchphrase, “Because you’re worth it,” L’Oreal strives to provide high-quality, innovative and groundbreaking products that celebrate peoples’ beauty. And with their Advanced Revitalift anti-aging cream L’Oreal attempts [...] Read More
Splenda
Sweet Sales Results for McNeil Nutritional’s SPLENDA: When consumers want something sweet but don’t want the calories from real sugar or the artificial taste of other sugar alternatives, they should look no further than SPLENDA®. SPLENDA® is made of sugar and tastes like sugar, but it’s not sugar. And it has only a fraction of [...] Read More
Dodge Ram
Driving Truck Sales for Dodge: With the launch of a newly redesigned truck, Dodge wanted consumers to learn about its capabilities and get others excited about the launch. Goal: Increase Sales Through an integrated marketing program, the client used multiple touchpoints to communicate the truck’s value proposition. As part of this plan, BzzAgent created awareness, [...] Read More
ILORI
ILORI ignites store traffic and purchases: Finding the right sunglasses is not just a fashion statement; it is a functional wardrobe item. ILORI boutiques are the destination for designer sunglasses featuring exclusive styles, limited edition frames and unparalleled personal service. Goal: Ignite Store Traffic and Purchases Looking to generate awareness for the boutiques, drive traffic [...] Read More
Philips Epilator
Increase Brand Opinion and Purchase Intent: Philips, a company focused on health and well-being, hopes to improve people’s lives with their products. In staying true to their motto the company launched an easy hair removal tool called the SatinPerfect Epilator. The tool removes hair with just a simple stroke making hair removal simple and hurt-free. [...] Read More
Neutrogena Pure & Free
Proven Sales Impact through Media Mix Model Analysis: When Neutrogena launched its newest sunscreen – Pure & Free Baby – they needed to get the word out about this product that gives moms exactly what they are looking for: powerful sun protection with naturally sourced ingredients and no chemicals, fragrances or dyes. But their [...] Read More
Alexia
Accelerating Advocacy to Make Alexia an Easy to Find Favorite: As ConAgra’s Alexia story goes, the brand was started by a Manhattan chef who wanted to create all-natural, quality side dishes that would stand up to the main entrée. Originally created in small batches, Alexia products – including French fries, appetizers and artisan breads – [...] Read More
Michelin
Michelin is a premium brand whose tires typically stop sooner, last longer and get better gas mileage. But Michelin had stagnating market share as consumers believe tires to be a commodity, a misperception reinforced by seemingly similar options and big price swings across brands. Michelin needed to reframe the conversation, build brand affinity and justify [...] Read More
Babies
Focus Features had a specific challenge in promoting its film BABIES: how do you cultivate interest for a limited-release documentary film in today’s hyper-saturated media landscape, especially when it shares an opening weekend with Iron Man 2? BzzAgent Approach: The BzzAgent community includes 650,000 members who are first in line to try new products, share [...] Read More
Claritin
Social Marketing Generates 100,000 Purchases: 4 in 10 children suffer from seasonal and indoor allergies, and while many parents use medication to treat their children’s allergies, the medication relieves the symptoms but often leaves kids feeling jittery and drowsy. Claritin, a leading allergy medication, available over the counter, relieves allergy congestion and sinus pressure without [...] Read More
Philips Sonicare
The Sonicare Campaign drove over 1 million conversations and influenced 40,000 purchases: The Philips marketing team was looking for ways to advance the promotion of its Sonicare electric toothbrush. Knowing that sales were frequently driven by word of mouth, whether through recommendations from dentists or conversations with family and friends, they thought that supplementing their [...] Read More
Danone
Activia Campaign delivers 80% ROI: Danone made history when it relaunched its Activia line of yogurt in 2004. Armed with scientific proof, Activia, which contains the unique culture Bifidus ActiRegularis, was scientifically proven to improve slower digestive transit. With this new data, Danone knew that Activia was a distinctive product. And the best part? It [...] Read More