About Us

Activate meaningful and authentic conversations about your product

Facebook, Twitter, blogs, social commerce sites — they're all integral to marketing today. But if you aren't engaging the right people the right way, social marketing can be as effective as dropping flyers from a plane. That's where we can help.

Access to 400 million shoppers is just the start

Central to our —and your — success is access to a global network of 400 million shoppers and their shopping behaviors. We activate the most passionate consumers in your target, give them a personal experience with your product and make it easy for them to share their opinions and recommendations with millions of others in-person and online, including social media sites where like-minded people are discussing your brand. Which makes it easy for you to increase sales and ROI.

Proven results, mixed, matched and measured

All of our social marketing programs are created with measurement in mind so you can demonstrate how social marketing is growing your sales. Our program results have been proven with Marketing Mix Modeling and Matched Market Test conducted by leading measurement firms like Nielsen and SymphonyIRI Group. And now, as a part of the dunnhumby family, we can dig even deeper to access shopping data from campaign participants, analyze store-level sales trends in markets exposed to BzzCampaigns and measure coupon redemption from those reached during the program. So we couldn't fake results this great even if we tried.

A perfected approach to social marketing

BzzAgent provides marketers with everything they need to succeed: an influential advocate network, a powerful engagement platform and a proven analytics approach to drive measurable business results. And we know a thing or two about success — we've been a pioneer of word of mouth marketing for over 10 years, and in that time we've proven the effectiveness of this approach with thousands of programs for global companies including Unilever, Wrigley, L'Oreal, Michelin and countless others.

Expanding innovation with dunnhumby

After a decade of delivering innovative social marketing practices on our own, BzzAgent joined the dunnhumby family in 2011. dunnhumby, a division of Tesco, is the leader in personalizing the world's experience of retailers and brands. Analyzing data from over 400 million people in 25 countries, dunnhumby helps companies gain insight to improve customers' experience of stores and communications to earn their lifetime loyalty.

The combination of dunnhumby's deep customer insight with BzzAgent's pioneering social marketing has better enabled us to leverage the power of peer influence to boost product sales.

The BzzAgent Code of Conduct

The conversations we activate are honest, open and sincere — they just don't work otherwise. That's because all participants in BzzAgent programs follow a strict code of conduct to ensure honesty and compliance with FTC disclosure requirements. We even helped the FTC craft their guidelines. Look at us go. You can view our Code of Conduct here.